Lenders must always keep in mind to emotionally motivate and connect with their audiences, specially when marketing across channels. It is key to have the right strategy in place in order to achieve this in a meaningful way across channels.
In lending, there are a number of reasons to validate the ability of a forecasting model to differentiate between creditworthy (Good) and non-creditworthy (Bad) customers. Important reasons include...
The battle between Direct Mail and Email is on! So who will it be? The tech savvy email marketing campaign or the 100 year old direct mail piece? Which platform is ideal for Lenders?
New Technologies are supporting the growth of Direct Mail as a front-runner in the marketing world for lenders. Lending Science DM has found that the following tips can turn Direct Mail into a lead generation machine for lenders.
The recent Equifax hack will change customer behavior and may impact the scorecards that are used. How will this affect consumer lenders?
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Lenders should be on the look out for these five common marketing mistakes if they want to increase response rates and ROI.
What programs and social media strategies will bring lenders a higher response rate across all platforms?
The 2017 TiE Top Entrepreneur Awards recognize Atlanta startups and companies that have made a minimum revenue of $2 million and no more of $100 million in 2016.
Quality marketing in lending, first and foremost, refers to having an up-to-date database. Outdated data can be detrimental to lenders’ marketing efforts, costing them time and money.
Analysis of data can be dissected into five fundamental levels: descriptive, diagnostic, inferential, predictive, and prescriptive. All are essential for lenders to achieve all of their marketing objectives.
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