Lending Science DM, Inc., a leading provider of marketing services for the financial services industry has acquired Scoring Solutions, Inc., a leading provider of risk management and consulting services for the financial services industry.
All verticals of lending will be somewhat affected by the rate hike but mortgages will not have experience a large direct impact.
Lenders need to utilize customer acquisition as a launching point for their direct mail marketing in order for them to improve customer retention.
Customer experience is becoming the new marketing tactic for customer retention and quality data assists in creating a quality experience.
Implementing strategic customer retention strategies will allow lenders to maintain their previous clients while gaining new ones; thus improving your ROI
Color is a powerful creative concept that lenders should add to their direct mail letters in order to improve their direct mail marketing efforts.
Mailing direct mail to the wrong clientele can be disastrous to the campaign, that's why lenders need to identify the right customers beforehand.
Lenders, the postal rate change may be affecting your businesses direct mail marketing campaigns. Read more to learn if this change is affecting you.
Lenders, the Obama administration's FHA premium insurance reduction has been suspended by President Trump; this can be a problem for FHA mortgage lenders.
The Federal Housing Administration is reducing annual mortgage insurance premiums in order to make mortgages more affordable and accessible.
The rate hike has just been implemented, read more to find out how this can affect borrowers and the lending marketplace.
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