Quality marketing in lending, first and foremost, refers to having an up-to-date database. Outdated data can be detrimental to lenders’ marketing efforts, costing them time and money.
Analysis of data can be dissected into five fundamental levels: descriptive, diagnostic, inferential, predictive, and prescriptive. All are essential for lenders to achieve all of their marketing objectives.
This guide is designed to help you better understand how and why Millennials respond to mail, how mail compares with other marketing channels, and how to create an appealing mailpiece for this generation.
Lending Science DM, Inc., a leading provider of marketing services for the financial services industry has acquired Scoring Solutions, Inc., a leading provider of risk management and consulting services for the financial services industry.
All verticals of lending will be somewhat affected by the rate hike but mortgages will not have experience a large direct impact.
Lenders need to utilize customer acquisition as a launching point for their direct mail marketing in order for them to improve customer retention.
Customer experience is becoming the new marketing tactic for customer retention and quality data assists in creating a quality experience.
Implementing strategic customer retention strategies will allow lenders to maintain their previous clients while gaining new ones; thus improving your ROI
Color is a powerful creative concept that lenders should add to their direct mail letters in order to improve their direct mail marketing efforts.
Mailing direct mail to the wrong clientele can be disastrous to the campaign, that's why lenders need to identify the right customers beforehand.
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