Lenders should be on the look out for these five common marketing mistakes if they want to increase response rates and ROI.
Lending Science DM, Inc., a leading provider of marketing services for the financial services industry has acquired Scoring Solutions, Inc., a leading provider of risk management and consulting services for the financial services industry.
Lenders need to utilize customer acquisition as a launching point for their direct mail marketing in order for them to improve customer retention.
Implementing strategic customer retention strategies will allow lenders to maintain their previous clients while gaining new ones; thus improving your ROI
The easiest and most impactful change a lender can make to their ROI is lowering their CPA through using an experienced external direct mail marketing team.
How consumer, business and mortgage lenders can increase their ROI by 300% and more with the use of an experienced external direct mail marketing team.
What is a considered a good direct mail response rate for business lending, consumer lending and mortgage lending & how can Lending Science DM help.
The center of Direct Marketing is the database you use in each campaign. This piece of the puzzle is crucial for lenders to target the right audience according to their loan offer.
Cost-per-Acquisition (CPA) is one of the most important Key Performance Indicators (KPIs) a lender, advertiser, marketer should keep eyes on. Too high? Well, time to bring it down!
There are many cases where businesses need a loan as soon as possible. This goes to shows us the importance for business lenders to use the right data, the right targeting criteria, and the right offer at the right time.