OPTISCREEN filters non-converters and boosts marketing ROI and portfolio profitability for lenders. OPTISCREEN uses alternative risk intelligence to identify and remove consumers from marketing campaigns who will not or should not pass a lender underwriting policy.
iConnect transforms previously unusable digital breadcrumbs into actionable marketing intelligence. LSDM uses multiple linkages for each offline & digital identity component, and pair that information deterministically with unique National Consumer Databases.
Lenders must always keep in mind to emotionally motivate and connect with their audiences, specially when marketing across channels. It is key to have the right strategy in place in order to achieve this in a meaningful way across channels.
The battle between Direct Mail and Email is on! So who will it be? The tech savvy email marketing campaign or the 100 year old direct mail piece? Which platform is ideal for Lenders?
New Technologies are supporting the growth of Direct Mail as a front-runner in the marketing world for lenders. Lending Science DM has found that the following tips can turn Direct Mail into a lead generation machine for lenders.
Lenders should be on the look out for these five common marketing mistakes if they want to increase response rates and ROI.
Lenders need to utilize customer acquisition as a launching point for their direct mail marketing in order for them to improve customer retention.
Customer experience is becoming the new marketing tactic for customer retention and quality data assists in creating a quality experience.
Implementing strategic customer retention strategies will allow lenders to maintain their previous clients while gaining new ones; thus improving your ROI
Color is a powerful creative concept that lenders should add to their direct mail letters in order to improve their direct mail marketing efforts.