Quality marketing in lending, first and foremost, refers to having an up-to-date database. Outdated data can be detrimental to lenders’ marketing efforts, costing them time and money.
Analysis of data can be dissected into five fundamental levels: descriptive, diagnostic, inferential, predictive, and prescriptive. All are essential for lenders to achieve all of their marketing objectives.
“We’re proud to be an exhibitor and delighted for the opportunity to display our innovative direct mail and turnkey marketing solutions for consumer, business, and mortgage lenders,” says Tim Olzer, CEO.
All verticals of lending will be somewhat affected by the rate hike but mortgages will not have experience a large direct impact.
Lenders need to utilize customer acquisition as a launching point for their direct mail marketing in order for them to improve customer retention.
The Fed has raised interest rates quicker than anticipated, so lenders need to remain vigilant for future rate hikes and how it will affect business.
Customer experience is becoming the new marketing tactic for customer retention and quality data assists in creating a quality experience.
Implementing strategic customer retention strategies will allow lenders to maintain their previous clients while gaining new ones; thus improving your ROI
Color is a powerful creative concept that lenders should add to their direct mail letters in order to improve their direct mail marketing efforts.
Mailing direct mail to the wrong clientele can be disastrous to the campaign, that’s why lenders need to identify the right customers beforehand.