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REACHTM

Identify and Advertise to “In Market” Buyers
at Exactly the Right Time

A common goal of today’s direct marketers is to get the right offer, in front of the right audience at exactly the right time.

Advancements in technology have made the goal more achievable but few if any, solutions allow you to target, monitor, and advertise to highly customized audiences in real time, at the exact moment a potential buyer is evaluating their buying options online. In comes, LSDM’s REACHTM.

REACHTM allows marketers to monitor highly specialized audiences for over 70,000 online behavioral triggers and search terms. With REACHTM, you can advertise exclusively to known “in market” prospects that have shown a high level of buying intent in ways that you never thought possible. Supercharged by LSDM’s data science, analytics, dynamic marketing services and the world’s largest digital exchange, you now have the ability to market across millions of sites to only those that have shown interest, minimizing waste and lowering your cost per acquisition.
LSDM IDs

What is inculded:

REACHTM

  • Brings “Direct Target Marketing” Online by:
    • Loading a scientifically selected off-line audience for on-line monitoring,
    • (OR) Setting up Audience Identification models and triggers to capture audience on-line.
  • Uses LSDM’s industry leading identity graphing platform for unparalleled online identity matching across on-line and off-line channels
  • Monitors the target audience(s) on digital exchange for over 70,000 pre-selected behaviors and triggers,
  • Delivers the right message, at the right time, via the right channel when your prospect triggers
  • Matches instantly to personally identifiable information for omnichannel deployment
  • Monitors Free. You’ll only pay for the ads you display to potential buyers
  • Radically eliminates marketing waste, reduces attrition and lowers cost per acquisition

and then,

  • REACH™ attributes responders accurately,
    • Feeds results back into campaign optimization tools
    • Optionally returns off-line identity for traditional marketing

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