Lending Science DM will be exhibiting its scientifically driven marketing and risk management solutions on Booth #612. “We help clients acquire customers, balance marketing and risk, and maximize profit” ~Tim Olzer (CEO).
The battle between Direct Mail and Email is on! So who will it be? The tech savvy email marketing campaign or the 100 year old direct mail piece? Which platform is ideal for Lenders?
New Technologies are supporting the growth of Direct Mail as a front-runner in the marketing world for lenders. Lending Science DM has found that the following tips can turn Direct Mail into a lead generation machine for lenders.
Lenders need to utilize customer acquisition as a launching point for their direct mail marketing in order for them to improve customer retention.
Customer experience is becoming the new marketing tactic for customer retention and quality data assists in creating a quality experience.
Direct Marketing during holidays becomes a complex matter that lenders have to pay close attention to. Make the right moves to avoid being affected.
Lending Science DM was able to help a business lender increase response and conversion by utilizing Turnkey Direct Marketing.
It is necessary for consumer lenders to implement the right direct mail marketing strategies such as segmentation and differentiation.
How consumer, business and mortgage lenders can increase their ROI by 300% and more with the use of an experienced external direct mail marketing team.
Direct mail allows lenders to have a relevant and private conversation with their prospects. If properly executed, Direct Mail becomes the most important marketing tool in the lending industry.