OPTISCREEN filters non-converters and boosts marketing ROI and portfolio profitability for lenders. OPTISCREEN uses alternative risk intelligence to identify and remove consumers from marketing campaigns who will not or should not pass a lender underwriting policy.
iConnect transforms previously unusable digital breadcrumbs into actionable marketing intelligence. LSDM uses multiple linkages for each offline & digital identity component, and pair that information deterministically with unique National Consumer Databases.
Lenders must always keep in mind to emotionally motivate and connect with their audiences, specially when marketing across channels. It is key to have the right strategy in place in order to achieve this in a meaningful way across channels.
What programs and social media strategies will bring lenders a higher response rate across all platforms?