
Social Media Marketing Performance: Integration Across Channels
Lenders must always keep in mind to emotionally motivate and connect with their audiences, specially when marketing across channels. It is key to have the right strategy in place in order to achieve this in a meaningful way across channels.

Validating Credit Scoring Models: Comparing Alternative Methods
In lending, there are a number of reasons to validate the ability of a forecasting model to differentiate between creditworthy (Good) and non-creditworthy (Bad) customers. Important reasons include…
Copyright © Lending Science DM. All Rights Reserved.