Building new scorecards and updating score forecasts is an important step for all creditors. Building the best scorecards possible by using the most predictive data sources will make the assessment of risk even better.

Lending Science DM will be exhibiting its scientifically driven marketing and risk management solutions on Booth #612. "We help clients acquire customers, balance marketing and risk, and maximize profit" ~Tim Olzer (CEO).

OPTISCREEN filters non-converters and boosts marketing ROI and portfolio profitability for lenders. OPTISCREEN uses alternative risk intelligence to identify and remove consumers from marketing campaigns who will not or should not pass a lender underwriting policy.

Lenders must always keep in mind to emotionally motivate and connect with their audiences, specially when marketing across channels. It is key to have the right strategy in place in order to achieve this in a meaningful way across channels.

In lending, there are a number of reasons to validate the ability of a forecasting model to differentiate between creditworthy (Good) and non-creditworthy (Bad) customers. Important reasons include...

The battle between Direct Mail and Email is on! So who will it be? The tech savvy email marketing campaign or the 100 year old direct mail piece? Which platform is ideal for Lenders?

The recent Equifax hack will change customer behavior and may impact the scorecards that are used. How will this affect consumer lenders?

A risk free, optimized solution to help lenders generate high quality live leads. Get a 3 minute connectivity guarantee on all live transfers.

Lenders should be on the look out for these five common marketing mistakes if they want to increase response rates and ROI.