Building new scorecards and updating score forecasts is an important step for all creditors. Building the best scorecards possible by using the most predictive data sources will make the assessment of risk even better.
Lending Science DM will be exhibiting its scientifically driven marketing and risk management solutions on Booth #612. "We help clients acquire customers, balance marketing and risk, and maximize profit" ~Tim Olzer (CEO).
OPTISCREEN filters non-converters and boosts marketing ROI and portfolio profitability for lenders. OPTISCREEN uses alternative risk intelligence to identify and remove consumers from marketing campaigns who will not or should not pass a lender underwriting policy.
iConnect transforms previously unusable digital breadcrumbs into actionable marketing intelligence. LSDM uses multiple linkages for each offline & digital identity component, and pair that information deterministically with unique National Consumer Databases.
Lenders must always keep in mind to emotionally motivate and connect with their audiences, specially when marketing across channels. It is key to have the right strategy in place in order to achieve this in a meaningful way across channels.
In lending, there are a number of reasons to validate the ability of a forecasting model to differentiate between creditworthy (Good) and non-creditworthy (Bad) customers. Important reasons include...
The battle between Direct Mail and Email is on! So who will it be? The tech savvy email marketing campaign or the 100 year old direct mail piece? Which platform is ideal for Lenders?
New Technologies are supporting the growth of Direct Mail as a front-runner in the marketing world for lenders. Lending Science DM has found that the following tips can turn Direct Mail into a lead generation machine for lenders.
The recent Equifax hack will change customer behavior and may impact the scorecards that are used. How will this affect consumer lenders?
Lenders should be on the look out for these five common marketing mistakes if they want to increase response rates and ROI.
What programs and social media strategies will bring lenders a higher response rate across all platforms?
The 2017 TiE Top Entrepreneur Awards recognize Atlanta startups and companies that have made a minimum revenue of $2 million and no more of $100 million in 2016.
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