Mailing direct mail to the wrong clientele can be disastrous to the campaign, that's why lenders need to identify the right customers beforehand.
Lenders, the postal rate change may be affecting your businesses direct mail marketing campaigns. Read more to learn if this change is affecting you.
Lenders, the Obama administration's FHA premium insurance reduction has been suspended by President Trump; this can be a problem for FHA mortgage lenders.
The Federal Housing Administration is reducing annual mortgage insurance premiums in order to make mortgages more affordable and accessible.
The rate hike has just been implemented, read more to find out how this can affect borrowers and the lending marketplace.
The Federal Reserve is on track for a rate hike, read more to find out what is pushing them towards this decision and how it can affect lenders.
Marketing data analytics are in the process of changing. Find out how to optimize your data analytics and make this change work for you.
Direct Marketing during holidays becomes a complex matter that lenders have to pay close attention to. Make the right moves to avoid being affected.
The easiest and most impactful change a lender can make to their ROI is lowering their CPA through using an experienced external direct mail marketing team.
Multi-Channel Deployment is often overlooked and not used optimally. If used with applied correctly it will exceed the expected benefits.
The Consumer Financial Protection Bureau was ruled to have an unconstitutional structure but is allowed to continue operations.
Lending Science DM was able to help a business lender increase response and conversion by utilizing Turnkey Direct Marketing.
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