The center of Direct Marketing is the database you use in each campaign. This piece of the puzzle is crucial for lenders to target the right audience according to their loan offer.

Mortgage Lenders must first recognize the various type of borrowers out there to fully comprehend how a large purchase will impact them.

This is crucial when the Lender wants to accelerate the amount of capital on the street and make sure the capital that is on the street has a lower default issue.

The opportunity of a lifetime for Mortgage Lenders! With mortgage rates down in the U.S. to a new low since May 2013, Brexit has opened up a space for mortgage lenders to fund more loans, if the right marketing strategies are put in place.

Individuals constantly need to borrow money. Only consumer lenders who know how to target the right audience at the right time will experience a powerful positive impact in their marketing ROI.

There are many cases where businesses need a loan as soon as possible. This goes to shows us the importance for business lenders to use the right data, the right targeting criteria, and the right offer at the right time.

Call tracking gives financial services plenty of useful data that helps lenders drive conversion by re-marketing and targeting the right audience.

What are some of the best yet frequently missed marketing practices that loan officers should be using to optimize their lead flow and fund more loans?

Direct mail allows lenders to have a relevant and private conversation with their prospects. If properly executed, Direct Mail becomes the most important marketing tool in the lending industry.