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Click & Explore
Lending Science DM’s
Products and Services.

CONNECT^TM

CONNECT^TM transforms previously unusable digital breadcrumbs into actionable marketing intelligence. As the internet and technology have evolved, marketers see consumers more frequently on-line from different locations with various devices e.g. IoT (Internet of Things). Unfortunately, this variety makes it difficult to confidently re-connect with consumers as they are leaving only fragments or breadcrumbs of identity. Furthermore, many organizations have these tidbits of consumer identity saved but they are un-linkable across technology platforms and/or organizational silos. Results for re-marketing these consumers, when they are reachable, demonstrate that conversion is exponentially greater than other marketing strategies.

REACH^TM

A common goal of today’s direct marketers is to get the right offer, in front of the right audience at exactly the right time.

Advancements in technology have made the goal more achievable but few if any, solutions allow you to target, monitor, and advertise to highly customized audiences in real time, at the exact moment a potential buyer is evaluating their buying options online. In comes, LSDM’s REACH^TM.

REACH^TM allows marketers to monitor highly specialized audiences for over 70,000 online behavioral triggers and search terms. With REACH^TM, you can advertise exclusively to known “in market” prospects that have shown a high level of buying intent in ways that you never thought possible. Supercharged by LSDM’s data science, analytics, dynamic marketing services and the world’s largest digital exchange, you now have the ability to market across millions of sites to only those that have shown interest, minimizing waste and lowering your cost per acquisition.

eTrigger Database

Our most popular product for companies wanting to quickly increase response rates.

The Lending Science DM Consumer Lending eTrigger Database is a new customer acquisition file built from contacts that have inquired online, through various channels for assistance with a loan, bank card, or merchant credit cards. This file gives lenders the ability to market their products and services to prospects that are likely “in market.”

OPTISCREEN^TM

Optiscreen^TM filters non-converters and boost marketing ROI and portfolio profitability for lenders. Even the most advanced direct marketers are continuously looking for ways to reduce costs and filter out responders that do not convert or perform once converted. For lenders, one of the biggest contributors to reduced conversion rates is not consumer interest or even responsiveness – but – matching the right lending product to the right credit profile. Prime & Near Prime Lenders want to filter out higher risk credit profiles and Sub Prime Lenders want to target higher risk credit profiles, but don’t want to “over lend”.

100% Exclusive, Real Time Telemarketing Live Transfers

We’ve partnered with some of the best US based call centers in the business to bring our customers a solution that helps take the risk out of getting their phones to ring. We’re even offering a 3 minute connectivity guarantee on the transfers.

This is the risk free, optimized approach to generate high quality live leads in today’s economy.

Quality Data Creates a Better Customer Experience

Every lender knows that data is important when it comes to marketing, but we have noticed that very few lenders are using their data to create a better customer experience.

Quality data is one of the most important parts of direct mail. It doesn’t just help lenders send direct mail to a correct and relevant audience, but it also helps customers receive a quality experience. Being able to create a better customer experience should become the goal for every lender because a happy customer means a higher chance of customer retention, which is why investing in quality data is one of the best things that you can do when sending out direct mail or email marketing. Spending a little more on data in order to provide your clients with a better experience can significantly improve your ROI, customer acquisition, and customer retention.

Quality Data Creates a Better Customer Experience

Every lender knows that data is important when it comes to marketing, but we have noticed that very few lenders are using their data to create a better customer experience.

Analytics & Optimization

It is a universal rule: if it can’t be measured, it can’t be improved.

This is specially true for lenders! In this industry there’s a lot to measure and even more to improve. Lending Science DM’s philosophy is funded based on analysis, which is why we consider it the most important part of our services. All pieces of every campaign we do in the lending space is carefully measured, tracked, and analyzed; It is the only way to promise high quality results to our clients. Lending Science DM’s top class analysts are attentive every step of the way to make sure our models are always performing.

Attribution

The subject of attribution is as lengthy as it is important. Contact us to speak with one of our attribution specialists and learn how Lending Science DM helps financial institutions in this area.

Lenders Drive Conversion with Call Tracking

Are you aware of all the ways in which call tracking can be used to enhance the performance of your marketing, funded loans and refinancing? There is plenty of useful data available through call tracking that gives marketers the ability to improve conversion rates. The process is smooth and the results are positive. Let’s take a look at how vital phone calls can be:

• 52% of all mobile ads produce a phone call – xAd
• 61% of local mobile searches produce a phone call – Google
• 65% of fortune 500 companies attribute their highest quality leads to phone calls – BIA Kelsey
• 59% of online shoppers call businesses to inquire about products – Oracle

An Important Component
of Direct Marketing for Lenders

THE LETTER, you get it wrong and you are guaranteed to lose response rate; You get it right and you will learn the true potential of Direct Mail. With 25+ of experience marketing for the lending industry, Lending Science DM has developed proven fully tested letters, strategies, and campaigns that work.

The Importance for Lenders to Apply and Leverage Multi-Channel Marketing Deployment

Multi-channel deployment is often overlooked in marketing and not applied correctly. When done correctly, its benefits will surpass your expectations and play a big part in the lift on ROI and response.

Multi-channel marketing deployment is the art of using several mediums to advertise to the right target market, with the right offers, at the right time. The issue that most lenders have with multi-channel deployment is that they are not utilizing it to its full potential. Multi-channel deployment begins to suffer when internal marketing teams are unable to perform accurate analytics on their Marketing Campaigns, and the reason for this is that those lenders are then unable to re-market through other channels and make them all interact with each other.

Increase ROI by 300%+ With Direct Mail

Case studies at Lending Science DM have proven that you can increase your ROI by 300%, 400%, and more, through the utilization of an experienced, proven external marketing team. Direct mail marketing allows lenders and prospects to have a one on one conversation. By personalizing your direct mail marketing to your prospects’ specific needs, financial situation and credit records, you allow the prospect to feel good about the offer you are providing, and increase the chances of them responding to it. How do I personalize? What’s the trick? You may ask Well, that’s our secret sauce here at Lending Science DM. Often we see lenders making simple mistakes; thus, making their letter feel like junk mail rather than a life changing deal. Direct mail marketing needs to build trust with the prospect and it must be properly targeted for it to work as desired.

Internal direct mail marketing teams are normally unable to manage the amount of direct mail that they put out; therefore, causing them to decrease their ROI. Even if things look like they are running smoothly, they could be better.

Getting More Loans and More Money on the Street, Faster.

Lenders want to be able to get as many loans as possible out there, and the faster they are able to do that, the better it is for them, their operations, and growth. When lenders try to do internal direct marketing they are bogging themselves down, and not allowing their business to do more of what they are in the industry of doing. Missed direct mail campaigns deadlines and simple mistakes cost lenders a surplus of money. The faster lenders are able to get their direct mail marketing out the door, the faster the money will come in. Utilizing an experienced external multi-channel direct marketing team is the best way to get more loans and money on the street. You may think that outsourcing ends up being more expensive, but it is the total opposite. Increased savings is one of the first benefits lenders experience when doing so.

At Lending Science DM we know what works and what can improve your desired marketing outcome. We have proven over and over again that we can surpass the workload and results from a lenders’ internal team, and we’ll do it better.

Learn How
Lending Science DM Can
Help Your Business.

Learn more about how we can help you
reduce cost-per-acquisition and increase response.

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Case Studies
The results we deliver, proven!

Increased ROI . Decreased Cost-Per-Funded . Increased Response Rates

Consumer Lending

28,000+
New Accounts
in 6 Months

Lender Testing
Direct Mail

Read

Business Lending

Achieved
Cost-Per-Funded
Under $1,500

Lender Increases
Response & Conversion

Read

Mortgage Lending

$5,000 Average
Revenue from
Each Deal

Lender’s FHA
Direct Mail Campaign

Read

Consumer Lending

Startup Becomes
Top 10 Short Term
Installment Lender

Expanding Revenue
in Short Term Lending

Read

Consumer Lending

Improved
Cost-Per-Funded
Dollar Goal by 40%

Digital Channels Lacked
Scalability, Control and Precision

Read

Consumer Lending

Portfolio Doubled
in Size as a Result
of Lending Science DM

Purchasing Digital Leads
Was Not Very Scalable

Read

Sample Reports

Get Access to Real Sample Data of Our Campaigns Results

How Do These Sample Reports Help You?

All data and results are confidential, so by completing this form we will give you customized access.

You will have access to real marketing results of campaigns we have executed in the past, as well as be able to analyze the results that we can help you achieve, by better understanding the metrics/KPIs we focus on to measure success, such as:

• Volume mailed.
• Acceptance rate.
• Conversion.
• Cost-of-acquisition.
• Cost-per-funded.
• Cost-per-dollar-loaned.
• First Pay Defaults.
• Principal issued.

INDUSTRY *

I agree to receive email communication.

An Important Component
of Direct Marketing for Lenders

Case Studies
The results we deliver, proven!

Lender Testing
Direct Mail

Achieved
Cost-Per-Funded
Under $1,500

Lender Increases
Response & Conversion

Lender’s FHA
Direct Mail Campaign

Startup Becomes
Top 10 Short Term
Installment Lender

Expanding Revenue
in Short Term Lending

Improved
Cost-Per-Funded
Dollar Goal by 40%

Digital Channels Lacked
Scalability, Control and Precision

Portfolio Doubled
in Size as a Result
of Lending Science DM

Purchasing Digital Leads
Was Not Very Scalable

How Do These Sample Reports Help You?

You will have access to real marketing results of campaigns we have executed in the past, as well as be able to analyze the results that we can help you achieve, by better understanding the metrics/KPIs we focus on to measure success, such as:

ABOUT

Get in touch

An Important Component of Direct Marketing for Lenders

Case Studies The results we deliver, proven!

Lender Testing Direct Mail

Achieved Cost-Per-Funded Under $1,500

Lender Increases Response & Conversion

Lender’s FHA Direct Mail Campaign

Startup Becomes Top 10 Short Term Installment Lender

Expanding Revenue in Short Term Lending

Improved Cost-Per-Funded Dollar Goal by 40%

Digital Channels Lacked Scalability, Control and Precision

Portfolio Doubled in Size as a Result of Lending Science DM

Purchasing Digital Leads Was Not Very Scalable

How Do These Sample Reports Help You?

You will have access to real marketing results of campaigns we have executed in the past, as well as be able to analyze the results that we can help you achieve, by better understanding the metrics/KPIs we focus on to measure success, such as:

ABOUT

Get in touch

An Important Component
of Direct Marketing for Lenders

Case Studies
The results we deliver, proven!

Lender Testing
Direct Mail

Achieved
Cost-Per-Funded
Under $1,500

Lender Increases
Response & Conversion

Lender’s FHA
Direct Mail Campaign

Startup Becomes
Top 10 Short Term
Installment Lender

Expanding Revenue
in Short Term Lending

Improved
Cost-Per-Funded
Dollar Goal by 40%

Digital Channels Lacked
Scalability, Control and Precision

Portfolio Doubled
in Size as a Result
of Lending Science DM

Purchasing Digital Leads
Was Not Very Scalable