Email vs. Direct Mail
The battle between Direct Mail and Email is on! So who will it be? The tech savvy email marketing campaign or the 100 year old direct mail piece? Which platform is ideal for Lenders?
5 Tips for Lenders to Increase Response Rate with Direct Mail
New Technologies are supporting the growth of Direct Mail as a front-runner in the marketing world for lenders. Lending Science DM has found that the following tips can turn Direct Mail into a lead generation machine for lenders.
How Will The Equifax Hack Impact Scoring?
The recent Equifax hack will change customer behavior and may impact the scorecards that are used. How will this affect consumer lenders?
5 Lender Marketing Mistakes that Lower Response
Lenders should be on the look out for these five common marketing mistakes if they want to increase response rates and ROI.
Utilizing Customer Acquisition for Direct Mail Marketing
Lenders need to utilize customer acquisition as a launching point for their direct mail marketing in order for them to improve customer retention.
The Fed is Raising Interest Rates
The Fed has raised interest rates quicker than anticipated, so lenders need to remain vigilant for future rate hikes and how it will affect business.
Quality Data Creates a Better Customer Experience
Customer experience is becoming the new marketing tactic for customer retention and quality data assists in creating a quality experience.
Customer Retention Strategies For Lenders
Implementing strategic customer retention strategies will allow lenders to maintain their previous clients while gaining new ones; thus improving your ROI
Why Lenders Should Implement Color In Their Direct Mail Letters
Color is a powerful creative concept that lenders should add to their direct mail letters in order to improve their direct mail marketing efforts.
The Importance of Identifying The Right Customer in Direct Mail
Mailing direct mail to the wrong clientele can be disastrous to the campaign, that’s why lenders need to identify the right customers beforehand.
