
5 Lender Marketing Mistakes that Lower Response
Lenders should be on the look out for these five common marketing mistakes if they want to increase response rates and ROI.

How Lenders can turn Social Media into a Customer Conversion Machine
What programs and social media strategies will bring lenders a higher response rate across all platforms?

How to Avoid Working for Marketing Data Analytics, but Instead Having It Work for You?
Marketing data analytics are in the process of changing. Find out how to optimize your data analytics and make this change work for you.

The Complexity of Direct Marketing in Lending During a Holiday Season
Direct Marketing during holidays becomes a complex matter that lenders have to pay close attention to. Make the right moves to avoid being affected.

Optimized Data and Marketing Strategies for Consumer Lending.
It is necessary for consumer lenders to implement the right direct mail marketing strategies such as segmentation and differentiation.

Lenders Drive Conversion with Call Tracking
Call tracking gives financial services plenty of useful data that helps lenders drive conversion by re-marketing and targeting the right audience.

4 Marketing Ideas for Loan Officers
What are some of the best yet frequently missed marketing practices that loan officers should be using to optimize their lead flow and fund more loans?